PORTSMOUTH, N.H.–(BUSINESS WIRE)–Whaleback Systems™ today announced the introduction of CrystalBlue Lite, a new managed voice service for businesses that will be offered by carriers and service providers selling SIP trunking services. CrystalBlue Lite features a unique new architecture for the delivery of managed VoIP services through the carrier channel, enabling small- and medium-sized business to employ high quality, enterprise-class business telephony services with no capital expenditure costs and dramatically reduced monthly operating expenses.

“Whaleback’s solutions provide a professional-grade suite of managed services at a competitive price that will likely generate high interest among SMBs.”

Along with the launch of CrystalBlue Lite, Whaleback Systems also unveiled a new carrier partner program – a strategic go-to-market program designed for multiple system operators (MSOs), competitive local exchange carriers (CLECs), interexchange carriers (IXCs), and Internet service providers (ITSPs) interested in introducing the managed service to the SMB sector.

“CrystalBlue Lite is a new managed VoIP offering designed specifically for carriers deploying SIP trunks and enabling operators to deliver an enterprise-class managed voice service to the underserved SMB sector at a very compelling price point,” said David Zwicker, Whaleback’s vice president of marketing. “We believe this new channel model that delivers both technology and go-to market and support services in a turnkey fashion offers a strong value proposition to telecom carriers and MSOs.”

The cornerstone of CrystalBlue Lite is a new carrier-class, fault tolerant IP PBX appliance that resides at the end customer site. The low-cost, remotely managed appliance is deployed by Whaleback Systems and integrates with SIP trunking services and broadband access circuits offered by carriers and MSOs. The new IP PBX appliance does not require a truck-roll to get up and running and can be deployed and managed remotely in a true plug-and-play fashion.

CrystalBlue Lite is designed to enable carriers to drive the market migration from PRI access to SIP trunking; capture a leading share of the underserved SMB market; build a recurring revenue stream with high growth and low churn; increase average revenue per customer with integrated solutions; minimize the cost of service delivery with automated support tools; arrive early to market with a true OPEX-based managed voice service with no CAPEX costs; and deliver a solution with superior voice quality and service availability to new and existing customers.

The latest Whaleback service offering pairs economic SIP trunking services with a managed service, eliminating the pricey PBX hardware, meaning customers don’t have to pay the initial capital costs and can lower their monthly maintenance and administrative costs as well. Carriers benefit by being able to sell SIP trunks as a managed voice service instead of just empty pipes, which gives partners increased average revenue per customer and higher traffic volume with more integrated services, decreases the sales cycle, and earns a game-changing competitive advantage.

“The SMB mindset has rapidly shifted in the last 12-24 months towards OPEX-based implementations of converged voice/data solutions,” said Deepinder Sahni, senior VoIP analyst, SMB for AMI-Partners. “Whaleback’s solutions provide a professional-grade suite of managed services at a competitive price that will likely generate high interest among SMBs.”

As a managed service, CrystalBlue Lite differs from its on-premises and hosted voice competitors in that it is less expensive, offers end-to-end support, and ensures call quality over a dedicated voice network.

Whaleback’s New Carrier Channel

Through its new carrier-focused channel partner program, Whaleback Systems will provide carriers the enabling technology, network operations, customer support, billing, and overall project management. Whaleback will also train new carrier partners’ direct and indirect sales channels and support their efforts with co-branded materials and marketing efforts. Meanwhile, the carrier partners offer services like the access network, SIP trunks and competitive rate plans for the end customers’ monthly telephone usage.

Additionally, Whaleback will provide a national service partner for on-site installation and repair services.

About Whaleback Systems

Whaleback Systems is a Managed Voice Provider and the pioneering developer of the first business phone solution built from the ground up for broadband. Unlike traditional systems, the Whaleback CrystalBlue Voice Service is 100 percent premises-based and software-driven. It includes the only IP PBX with Key System Unit features and Road Warrior Functionality. Whaleback’s CrystalBlue Voice Service offers flexible fixed rate national and international calling packages that provide affordability and predictability to a customer’s monthly phone bill. Whaleback customers include law firms, real estate agencies, financial services firms, homebuilders, restaurants, resorts, advertising and public relations agencies. For more information, please visit www.WhalebackSystems.com.